BoxTV – India’s ‘Netflix’ ?



Times Internets’ new baby, the BoxTV is an online video streaming service already being seen as the ‘Netflix‘ of India. After its limited launch in September last year, it is now available to all.

BoxTV hosts content for Indian movies/shows from 7 different languages including Hindi, Teluga, , Bhojpuri, Gujarati, Tamil, Marathi, , Malayalam, Kannada, and Bengali. This content is then made available to the users through various channels like the BoxTV website, iOS devices, Android devices and Kindle. BoxTV is also available with TV connected platforms like Woxi Pod. With BoxTV, finding content is made fairly easy as it is organized by genres, popularity and viewing habits of the user. For users who do not know Hindi, the programs/films have English subtitles and descriptions for all the content including the movie summary, main scenes summary and music sequences. For now, BoxTV has contracts with Indian producers like Rajshri, UTV Motion Pictures, Shemaroo etc. Foreign producers providing Hollywood content to the service include Disney and Sony Pictures.

According to BoxTV CEO, it is ambitious go get audience outside India also. It is now available in US, UK, Singapore and UAE. The comapny is expecting US to be the second largest market outside of India considering the population of Indian origin in the country. Being part of one of the biggest groups in India, The Times Group, will certainly help BoxTV gain popularity among the masses. Times Internets’ last venture has been a hit in India and outside.





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